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Sponsorship Canada Partner Yonge-Dundas Square Helps Brands Connect to Consumers in Meaningful Ways

A partnership between YDS and Sony

When you think of Toronto, one of the first things that will probably come to mind is Yonge-Dundas Square (YDS). As a premier outdoor venue with hundreds of thousands of pedestrians walking by each day, the YDS public space is the epicentre for hosting hundreds of events each year from multicultural festivals to product launches and activations. Case in point, is the 24-hour Spider-Man digital OOH and experiential campaign launched earlier this year.

Sony Pictures Canada set up a 24-hour activation where it utilized five screens to play a 20-second spot every few minutes while having a branded truck shop set up for fans to pick up Spider-Man mementos and goodies as well as a space for a photo op.

The partnership between YDS and Sony exemplifies the visual footprint brands have in connecting consumers directly in engaging and meaningful ways. Whether it’s through on-site signage, activations, or leveraging YDS’ five state-of-the-art digital screens, the square is truly a remarkable gathering place to provide guests a place to enjoy and socialize in a safe way.


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